A few days ago, the private shoe companies Hongxing Erke action is a series of public relations is very special attention, first in this year's Jinjiang International Shoe Fair, the first time a means of brand building of enterprises from the original amount of celebrity endorsement ads CCLEC, patented technology into a user-friendly technology-based increases to fight the propaganda content. Soon the company also introduced its high-profile independent R %26 D "GDS damping systems", and released the "will work to become a world-class patented technology of footwear enterprises"
with the high-tech footwear products in the weight of ever-increasing China's shoe-making enterprises increasingly aware of the patent for the importance of shaping the corporate brand, the development trend for private enterprises such as Hongxing Erke and shoes confirmed by long-established industry.
with inline or so old compared to the shoe, the shoe-making enterprises in Fujian Hongxing Erke can say is China's footwear industry in recent years the emergence of the rookie. Hongxing Erke shoe with a number of private enterprises, but also through a star endorsement to promote the development of the old shoe brands. But the fierce market competition so that the other cleavage Hongxing Erke Xi trail, formulated and implemented a patent brand new strategy. Journalist seen on its official website, the company spent heavily to the original invitation to Hong Kong Movie Star variety filming advertisement films, replaced with a patented technology and humanity of technology-based ads push new ideas.
, including joint or, with the rise and, step-by-step win such zhai old shoe enterprises, Beijing's Intranet or shoe factories have already taken the lead in the franchise business as an important part of development strategies to be planned in isolation. According to shop assistant general manager, Ms. Niu introduction, inline or shoe factory back in the last century 90's on its main product has been applied for design patents, and was formally authorized in 2001. Shop in recent years more to the patent strategy at the core, publicity of enterprises in technological innovation concept, so that consumers realize that a hundred years old to face the fierce market competition is still full of exuberant vitality.
In addition, the patent the same into the China's shoe-making enterprises of special shoes and footwear related businesses, such as: Shanghai Co., Ltd. shoe last saki on the number of applications this year, the company's independent research and development of the shoe last design defect lockplate China's patent. The Institute assisted the Ministry of Civil Affairs Design Center is scheduled to adopt the human body with mechanical design, advanced technology to optimize the production process with a dedicated special materials, developed a series of patented products foot orthoses.
but on the other hand, China's footwear industry enterprises and international large-scale footwear enterprises is still a certain gap.
Chinese shoe industry veteran Guoxue Chen said that many of China's shoe-making enterprises started off well-known foreign brands are commissioned processing enterprises. So many Chinese footwear enterprises to develop their own brands to further the process of development, are often used to imitate foreign products, rather than develop their own products. This has resulted in a Chinese shoe enterprises technology value-added products was generally not high.
Now, the world's footwear industry as a whole transition to technology-intensive type, a large number of world-class shoe-making enterprises in brand building in the main patent licensing, technology licensing, licensing tide of humanity in order to enhance value to their products. In the development of China's shoe industry is labor-intensive at the beginning of taking the path of development, and now only go with the tide, to win glorious tomorrow. (Date :2005-7-12)
