The Product Development Company®, today announced that Li Ning (China) Sports Goods Co. Ltd., a leading sporting goods provider, has become the first Chinese manufacturer to adopt PTC’s retail, footwear, and apparel solution, FlexPLM™. Li Ning (China) will standardize on FlexPLM as its collaborative product lifecycle management (PLM) system to help drive the success of its corporate expansion and globalization initiatives. FlexPLM is an intuitive, highly scalable and fully configurable Web-based solution based on PTC’s Windchill® technology that enables global product teams to work more efficiently and productively. Li Ning (China) will use FlexPLM for line planning, product data management and change management. With the out-of-the-box capabilities of FlexPLM, Li Ning (China) expects to significantly increase its product development efficiency and enhance the quality of products and materials through accurate specifications.