Special significance for China sporting goods industry, this year, China's sports market structure changes in the other. According to the brand manufacturers have reported a release in 2009, Nike and Adidas are two brand in the Chinese market grew were tested can be flat or slightly declining trend, while domestic brands have a more substantial growth in order to 2008 Nike 1.1 billion in the Chinese market sales of Adidas in the Chinese market nearly 80 million RMB, the sales to measure, Nike and Adidas in 2009, the Chinese market, sales of no more than 8 billion yuan, while in order to Li Ning's 2008 sales of 67 billion yuan, and the annual average growth of 25% year on year, Li Ning Company in 2009 or be able to return to the domestic market first position. Clearly, whether Nike or Adidas, all of the past in 2009, and are not satisfied with the 2010 will become the Nike and Adidas in China, the world's second-largest sporting goods market and the Li Ning Company to decisions of high the next year.
Nike Super equipped with re-unification plan Throne
First day in 2010, Nike became the Super 16 teams for training and competition equipment, the sole sponsor. In fact, in early 2009, Nike signed with Super's ten-year agreement with Nike equipment, plus cash in the form of sponsorship for all Super League teams, but at that time Beijing and Dalian team and the A team Adidas about in the body can not replace the equipment, and only until the year 2010, Nike was able to super-formal uniform and equipment. In 2009, Chinese football fall into the end of valley, match-fixing, betting on games of the negative news have been dished up a football end of the rectification campaign began an operation to Chinese football, and this perhaps Chinese football fans to see new hope. In my opinion, to China's sports great power status, and current and comprehensive national strength of China's impressive economic achievements, is unlikely to make soccer the sport, the decline continues, deep down, people hope that China will be able to move out to Asia to the world soccer , while the smart Nike also took the opportunity to bargain-hunting Super is not too unexpected move, Nike has always had a good vision of investing in the future, this time to China's football for 10 years period, after the Qing Yang finishes turbid Nike might be able to receive a pleasant surprise. Investment in Chinese football, is to invest in the future of China's sports, but also to its old rival Nike to Adidas football is king planted in the Chinese market a new chess game. In addition, according to Nike, the North China at the 2010 Q3 orders data show that its 2010 Q3 Orders up 16% year on year increase of as much as it can help Nike high confidence in the Chinese market reintegration throne? We will see.
Adidas favorable circumstances for the Jedi fight back
By 2010, South Asia, World Cup year is also the Adidas Group's high expectations year. In 2010, Adidas CEO Herbert Hainer world (HerbertHainer) of their New Year's first choice destination for business travel in China, there are also accompanied by the newly appointed general manager of Adidas Greater China Group, Dubai Rui (ChristopheBezu) . Herbert, "Heiner's visit to China, claim to be a trip to the confidence of Adidas has just arrived in Dubai Rui on January 5 on their new identity with Po-Sheng International signed an agreement to agreement, Adi's The Reebok and Reebok the exclusive distributor in China, Bao-Sheng International will collaborate to build the "China-centric" model of cooperation, namely, to achieve a common design, local production, local sales-oriented business model fast. Bao-Sheng International is a well-known channels of domestic sporting goods industry and retailers, but also the largest distributors of Adidas, one of the brand, which will improve brand channel providers and among providers of supply chain efficiency, will also be opened Bao Sheng International and Adidas cooperation among the powerful prelude. It seems Adidas has moved from the supply chain and channel relationships started, "the pain will think about making progress."
New Year's Day in 2010 during the Adidas store terminal, tall models and Mingyan soccer clothes, and thick down jacket outside the pedestrian in stark contrast to a surge of fresh wind Pumian and to Verdy, Adi Das would like to pass as soon as possible to the magic of football to the consumer, would like to Verdy's passion for early release-to-end stores. In 2006 World Cup in Germany this year, Adidas sales surge, reaching 10.084 billion euros, an increase of 52% year on year, of which category a football on a 30% increase in revenue more than 1.2 billion euros. 2010 World Cup in South Africa, the Adidas repeats similar success can do? And the deposit of this doubt, blessings Adidas.