How to operate an online sale and gain more lucrative profits from online sales that has become a new issue faced by traditional shoemaking industry. Online sale could low cost on marketing and Manpower and resources that creates more business opportunities for enterprises. China vice minister of commerce Jiang Yaoping said undoubtedly e-commerce will be the most effective measure for shoemaking enterprises to get out of difficulty. With the continuing growth of online consumers and sale income, online sale grew to an important way of consuming nowadays. In recent years more and more shoemaking companies operated the internet sale, they have three choices to start online business, first is to conduct e-commerce on platform of Taobao and Dangdang, the second is to build own brand sale network, the third is to build C2C network. The shoemaker of Aokang opened its online shopping in August 2008, and sale value grows at double speed and expects to reach 4 million yuan annually, in addition profit could be as much as three times of retail store. Huge profits attract many shoemakers to conduct net sale, although it couldn’t replace traditional market, it is expected to be an important sale outlet and have prosperous future, so as shoemaking companies should give priority to the development of online sale, otherwise they could loss on the future market on network sale.
