VietNamNet Bridge – Vietnamese footwear producers have set up an ambitious plan of gaining 50 percent of the domestic market share in 2010, far exceeding the current level of 30 percent.
According to the Leather and Shoes Research Institute, Vietnamese people use 130 million pairs of shoes per annum, or 1.5 pairs per person per annum. Currently, 70 percent of products to meet the demand are being fed by imports. Vietnamese producers believe that the domestic market can be raised to 50 percent, but admit this is a difficult task. Diep Thanh Kiet, deputy chairman of the Leather and Footwear Association (Lefaso) told Thoi bao Kinh te