¡¾KEYWORDS¡¿shoes,china shoes,made in china,shoes market of china,WenZhou shoes
In today's Wall Street Journal, Geoffrey Fowler and Mei Fong comment on NBA star Shaquille O'Neal's sneaker deal with China's top sports brand as it takes on Nike and Adidas in ADVERTISING: Chinese Firm Drafts NBA's Shaq.
Shaq's line of basketball shoes, "Dunkman Game Shoes" sold at Payless ShoeSource haven't taken off despite their .99 price tag targeted at lower income consumers and families. So Shaq's next move is to take on the world's largest consumer market and a place where basketball's popularity is thriving.
Shaq has entered a five-year deal with China's leading sportswear brand Li Ning to market a "Li Ning Shaq" line of basketball shoes and apparel only in China. Shaq will bring both street level and international credibility to Li Ning, which has fallen to third place in the domestic market behind Nike and Adidas (note: China's NBA star Yao Ming has a deal with Reebok which is owned by Adidas). Nike said it has annual sales in China of about 0 million and it's estimated Adidas' totaled 5 million in 2005, versus Lin Ning at 0 million.
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