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Stylist of Sex & the City series launches 2nd capsule collection _ wooshoes



2008-07-02

Payless ShoeSource and Patricia Field announced the launch of an exclusive capsule collection designed by Field, renown for her work as stylist on the Sex & the City TV series and an Oscar nominee for her costume designs for "The Devil Wears Prada."

The collection is available beginning this week in select stores and Payless.com for to an item. The Patricia Field for Payless Summer Collection is Patricia's second capsule collection for the retailer.

Her first collection for Payless debuted in holiday 2007, and was centered around the Payless shoes Patricia designed and wore on the Red Carpet at the 2007 Oscar's for her nomination for The Devil Wears Prada.

The Patricia Field for Payless Summer Collection is broader and features four shoe styles and a clutch with a strong focus on colored metallics.

Shoe silhouettes include the Princess ballet flat, Empress Roman-inspired strappy flat sandal, Tsarina mix-metallic heeled slide, and the Heiress round-toe pump.

The styles are adorned with sparkling details including faux gemstone studding and "disco ball" metallic materials guaranteed to infuse glam-rock style into any wardrobe.

Shoppers can get their Patricia Field looks just in time for the release of long-awaited Sex & the City movie for which Field was stylist and costume designer.

"For my second collection for Payless I was inspired to continue the strong metallic theme, layering on bright colors including electric blue, sleek silver and sunny gold with sparkle and high-shine detailing," said Field.

"I love what Payless is doing to make fashion democratic, and I am excited to be a part of that movement. I draw much inspiration from my global travels to major fashion capitals including Tokyo and Sao Paulo, among the standards.

On the global front, color and pop-glamour are key I am excited to bring shoppers these global interpretations in my Payless summer collection."

Payless and Field have had a close working relationship for several years. Field has been styling Payless TV and print ads, as well as the seasonal lifestyle signage featured in the stores.

"We have been thrilled to work with Patricia, America's style icon, to style our consumer marketing, as well as to bring her designs to shoppers nationwide with the Patricia Field for Payless collection," said Matthew Rubel, CEO and president of Payless ShoeSource.

"Payless Guest Designers like Patricia are a powerful element in our mission to democratize fashion in footwear and accessories.

Patricia's impeccable taste and exquisite sense of style is truly apparent in her summer collection, and we are excited to see the positive consumer reaction when the product hits stores this week."
 
 

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