It has been one year since EU imposed 16.5% anti-dumping duty on Chinese shoes from last October. Faced with high tariffs, China's footwear export volume to Europe is decreasing and the unit price is significantly increased. According to the data released by Imp. & Exp. Association of China Light Industry & Craftwork, from January to August this year, 86.03 million pairs of leather shoes involved in the anti-dumping case are exported to EU, down by 8.0% from 93.54 million pairs over the same period of last year; whereas exports value up by 6.7% to 0 million from 0 million and the average unit price up by 16.0% to .31 / pair from .30/pair.
This year, the shoes export prices to EU continued to grow because of the three following reasons: first, the appreciation of RMB and the decreased export tax rebate rate; second, the increased price of raw materials and freight; third, after EU imposed anti-dumping tax on leather shoes from China, some powerful enterprises with self-owned brands faced up to challenges actively by increasing their core competitiveness, adjusting the structure of export products and upgrading products grade to realize the conversion from low-middle end to high end products, which is also an important factor for the rise in export prices. Take Wenzhou Kangnai Group for instance, on the basis of improving products quality, it has continuously developed new products and some of their men’s shoes’ export prices have reached /pair.
It has been revealed that in order to evade anti-dumping and high tariffs, footwear enterprises started to set up overseas factories. Kangnai Group has established a new production base in Russia, another large shoes enterprise Aokang Group also expressed that they have plans to set up factories in India in the next few years. |
