German Market Lacks of Chinese Luxury Shoes

The commercial officer of Chinese Embassy in Germany declared that in German market the chinese medium-low shoes have a great competitive power and are adorable by general German customers. So far the China-made sports shoes and boots are everywhere in German market. According to the statistics document of relevant German deparment, almost each German has a pair of china-made shoes among 82 million German population. However, the china-made shoes products are medium-low level although they ocuupy a largy market in Germany. Some specialists imply that the chinese shoes products should develop by the direction of luxe and export more luxury products to German market in the coming years. As China has joined the WTO and has much convient policies provided by the rules of WTO, the European union offers more convience to Chinese products including shoes and clothes. Good quality is the main reason of great exported number of chinese shoes. Nevertheless, the Chinese factories can not enlarge the number of production without contrtol. In fact, the imported shoes in the international market have become full and the develop space is very little. On the other hand, the european union including Germany will have some limited methods to control the chinese cheap products.

In current German market, the chinese luxury brand shoes is hardly seen. Some chinese bussiess men who work in Germany point out that, the chinese shoes levels can not develop further is mainly because of the little revenue. Various shoes factories ues the low-price method to competit market. In the future, the chinese factories should develop the level of their brands, increase the value of brand and the revenue. The low price method will be out of date someday.more shoes news and footwear news.

Actually, some powerful clothes and shoes enterprises in Germany should increase their brands. Owning a brand is a long term profit. They can invest in advertisement and in some shopping malls to creat their brands. Meanwhile, expition is a good way to create brands.